Rethink Canada (2018 - Present, Creative Director)
Molson Coors, WestJet and Ikea.
No Fixed Address Inc. (2016 - 2018, Creative Director)
Wiser's, Questrade, Boom 97.3, Disney, Sunnybrook Hospital, Mattamy Homes, RioCan and Canadian Centre for Child Protection.
-Oversaw all creative output and helped NFA become AdAge's International Small Agency of the Year, Silver and Strategy Digital AOY, Bronze in its first year.
-Won at every major international and local award show for work done across 3 different clients (One Show bronze + multiple finalists, Clio silver + shortlist, multiple Cannes finalists, 2 CA, Webby's, Epica, 2 Marketing Awards golds, 3 ADCC silvers, 2 Atomic, 2 Strategy Awards, Promo Awards, multiple Applied Arts).
-Named among Canada's top Copywriters in the Strategy Creative Report Card.
-Led the creative team on over 10 multi-agency pitches, helping the agency grow from 3 to over 70 people in less than 2 years.
-Built the creative department from scratch and led a team of 20 art directors, writers, designers and programmers.
-Helped transform NFA from a Wild West startup into a well oiled machine by defining and implementing multiple processes across the agency (creative resourcing, briefings, setting up studio, etc.).
Cossette (2014 - 2016, Associate Creative Director)
General Mills, McDonald's, Habitat for Humanity
-Helped Cossette go from #12 in 2015 to #1 in 2016 Strategy AOY with 3 out of the 5 case studies submitted.
-Created the #BringBackTheBees movement for Honey Nut Cheerios. The campaign is in its third year and has been adopted across North America (USA & Canada).
-Cannes finalists, Marketing Awards Best of Show + multiple golds, CA, Promo Awards Best of Show + multiple golds, Atomic Awards, ADCC, Applied Arts, Strategy Awards.
John St. (2011 - 2014, Sr. Writer)
Kobo, Wiser's, Maple Leaf Foods, Ferrero, Tetley, ColdFX, President's Choice and Mitsubishi.
-Lead creative on one of John st.’s biggest client, Maple Leaf Foods (Prime, Schneider’s, Maple Leaf Masterbrand).
-Helped John st. win prizes accounts like Mitsubishi, PC and Kobo.
-Multiple awards at CA, ADCC, Marketing Awards, Bessies, Atomic, Applied Arts.
Dentsu Canada (2008 – 2011, Sr. Writer)
Sleeman, Sapporo, Toyota, Lexus and Universal Music.
-Launched Sapporo beer in Canada with the ‘Legendary Biru’ campaign. Created the iconic Katana tap handle for Sapporo that's now in bars across the globe.
-Created the long running ‘Notoriously good’ campaign platform for Sleeman beer.
-Cannes Bronze + finalist, CA, multiple Marketing Awards, ADCC, Applied Arts, Bessies.
Lowe Roche, Y&R, GJP (2004 – 2008, Writer)
Ford, Jaguar, Land Rover, Mercedes-Benz, Home Outfitters, Virgin Mobile, Stella Artois, LCBO, Toronto.com, Sagicor Financial, Tridel, Covad and Second Harvest.
-Learned my craft and work ethic under the likes of Geoffrey Roche, Lisa Greenberg and all the incredible people that also worked with me. Earned my stripes (and Canadian Permanent Residency) working on The Ford Motor Company at Y&R.
-Multiple times in book at the ADCC, Marketing Awards, Bessies and Applied Arts.
Awards & Recognition
INDUSTRY AWARDS AND RECOGNITION: Cannes Lions, One Show, D&AD, Webby's, Clios, Communication Arts, Marketing Awards, The Art Director's Club of Canada, The Cassies, Applied Arts, Promo Awards, Strategy Awards, Cannes CarteBlanche, CMA, CREA, Epica Awards, ACE Awards, SIA, Atomic Awards, Bombay Ad Club Awards (ABBY), Delhi Ad Club Awards, ROI Awards (Shanghai), TED Ads Worth Spreading, Contagious' Most Contagious, Creativity top 5, AdWeek, AdAge Small Agency of the Year, Luerzer's Archive.
MAINSTREAM MEDIA RECOGNITION: The New Yorker, Time Magazine, The Wall Street Journal, Cosmopolitan, BuzzFeed, Fast Company, Mashable, Huffington Post, The Globe and Mail, National Post, Toronto Star, Fox, NBC, ABC, CNN, CBC, CTV, Global News, Inside Edition.
Bachelor of Mass Media (BMM) from Mumbai University (India).
Advertising Post Diploma from Cambrian College (Canada).